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Saturday, October 10, 2026
Hub Culture Blog UK

Wolff Set to Sell Stake Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking achievements in Formula 1

Toto Wolff is in final negotiations to sell part of his shareholding in the Mercedes F1 outfit.

The deal values the Mercedes team at £4.6bn – an unprecedented figure for an F1 team – after McLaren was appraised at £3.5 billion in a change of ownership structure last September.

Wolff, who owns one-third of the Mercedes F1 operation, would sell a shareholding approximately 5%.

The 53-year-old will remain as team boss and chief executive officer if the sale goes through.

Ownership Structure

The other shareholders in the team are Mercedes-Benz and chemicals giant Ineos Group, who each also own a third of the enterprise.

An official representative stated: "We are providing no official statement on the matter. The governance of the team stays unchanged, and each shareholder are dedicated to the ongoing success of Mercedes-Benz in Formula One."

Valuation Increase

This arrangement signifies a significant increase in worth of the Mercedes team since Ineos Group acquired its share for £208m in 2022.

The rise demonstrates the growth in valuations of Formula 1 outfits in the past few years due to the increasing appeal of the sport around the world.

This trend was evident with the box-office performance of the F1 movie starring Brad Pitt, which was released last summer and has grossed more than $630 million (£458 million) at cinemas worldwide.

It is the actor's top-grossing movie and the most successful sports movie ever released.

Present Standings

Mercedes are second in the team standings, behind McLaren Racing, with three Grands Prix remaining this season.

Their lead driver George Russell has secured victory in 2 of the 21 grands prix so far and is fourth in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight straight constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

About the author

Rachael Jennings

A UK-based writer and cultural analyst with a passion for exploring how technology shapes modern lifestyles and community interactions.

Hub Culture Blog UK

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